Our Partners created Google’s approach to business storytelling
over the last 10 years
They created Narrative Partners to help B2B leaders everywhere
Jim Lecinski
CO-FOUNDER & EXECUTIVE PARTNER
Associate Clinical Professor of Marketing, Kellogg Business School
Former Google VP, Sales and Customer Solutions
Author of ‘The AI Marketing Canvas’, and Google’s ‘ZMOT: Winning the Zero Moment of Truth’
Matthew Maltby
CO-FOUNDER & MANAGING PARTNER
Former Head of Narratives & Thought Leadership, Google
Former Head of Consumer Marketing, Google Shopping
Author of Google’s ‘Micro-Moments’