We help leading B2B businesses
achieve Story-Market Fit
In the tech industry, we’re all familiar with ‘Product-Market Fit’: the point at which a product perfectly fits a large market’s needs, and success takes off.
While essential, Product-Market Fit is not sufficient. To truly scale and drive continued growth, Story-Market Fit is the next big need.
About you
You need to stand out in a crowded marketplace
Story-Market Fit means ‘aha’ ideas that get attention. They come to life across channels, including keynotes, social, events and press.
You need to drive business outcomes
Story-Market Fit drives results: leads, sales, adoption, and revenue.
You need a story that works for everyone
Story-Market Fit works everywhere. Across your products. For your execs, marketers and sales teams. For your clients. And with all your stakeholders.
About us
Our Partners created Google’s approach to B2B storytelling over a decade. They founded Narrative Partners to help leading B2B businesses achieve Story-Market Fit quickly and efficiently.
Matthew Maltby
Former Head of Narratives and
Thought Leadership, Google Ads
Former Head of Consumer Marketing, Google Shopping
Author of Google’s ‘Micro-Moments’
Co-Founder & Managing Partner
Jim Lecinski
Clinical Professor of Marketing, Northwestern Kellogg Business School
Former Google Vice President, Sales & Customer Solutions
Author of Google’s ‘ZMOT - Winning the Zero Moment of Truth’ and ‘The AI Marketing Canvas’
Co-Founder & Executive Partner
Our approach
Narrative Partnership
Story-Market Fit is difficult; few businesses achieve it. We have built a proven process for getting there, in partnership with your team.
We understand your products, strategy, team, customers & competitors.
We deliver in-depth recommendations and competitor benchmarks.
We prototype one or more narratives for validation.
We deliver multiple prototypes, with clear recommendations.
We test with synthetic AI personas, your team, and your customers.
We deliver Story-Market Fit and stakeholder buy-in.
We provide the final narrative and assets.
We deliver what you need to launch the narrative.
We help scale the narrative across channels, if you wish.
We deliver assets for scaling or support your existing teams.
Contact us
In an initial call, we’ll learn more about you and share a perspective on your story relative to your competitors.